Partner with Michael

Michael has developed a global fitness brand, Mitrainr which empowers people all over the world to write their own fitness story by making smarter decisions around their nutrition, adopting healthy sustainable lifestyle habits and making exercise fun and achievable. If you believe your business aligns with the philosophy of Mitrainr and would like to Partner with us, please fill out our contact form at the bottom of this page.



We created That Protein with just one aim – to make the most naturally delicious and purest plant-based nutrition products to support your health, vitality and wellness goals.

That Protein is run by plant-based nutritionists who are passionate about plant power. Our Founder Darlene whose focus is on vegan nutrition for health and performance studied plant-based nutrition at Cornell University.

Established in 2016 by our Founder and plant-based nutritionist Darlene McCormick, That Protein is now a multi-award-winning vegan nutrition business loved by many all over the world. Our Vegan Plant Super Proteins have been Voted “Best in the UK” and we have created the first and only certified LOW FODMAP Super Protein in the UK.


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Serena (derived from the Latin serēnus) represents clarity, tranquillity, and serenity – the perfect title for a company dedicated to delivering a level of luxury, premium-quality CBD products and services unseen in the industry to-date.

More than a sales-focused brand, Serena Organics focuses on the customer experience. We seek to promote a community environment, educating that community with content such as lessons, podcasts and more.


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Polished man

We believe in a world where all children can grow up happy and healthy. But the reality right now is very different. One billion children experienced violence in the last year alone – that’s half the world’s children. The Polished Man campaign encourages everyone to take a stand and actively commit to helping end violence against children, by painting one nail for the month of October. By representing this harrowing statistic, that one painted nail can start a conversation, which raises awareness and funds to ensure no childhood is lost to violence.


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CrankIt fitness

CrankIt Fitness is an Australian company that creates and delivers suspension straps and functional fitness tools, as well as world-class education for those in the fitness industry.

We help Gyms, personal trainers & fitness enthusiasts around the globe with our smarter training methods using movement based functional fitness equipment to enhance results!

At CrankIt we believe it’s possible for people from all walks of life to achieve their goals by learning smarter ways train to enhance their results using our functional-fitness tools and training methods.

Gyms and personal trainers from all over the world quickly embraced the CrankIt Straps and functional fitness courses their versatility, quality programming and education.


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Partner with Michael

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